american academy of
​physician associates rebrand

role: art director & designer

award: ADDY | Silver
A large scale rebrand for a long standing organization. The American Academy of Physician Assistants has changed their name to The American Academy of Physician Associates. Along with the name change, AAPA asked for a top to bottom rebrand bringing modern life to the organization. Maintaining core ideas from the original brand, the new and improved update honors the past while welcoming in the future. 
old
new
brand guidelines
presentation decks
web, social, etc
video production and storyboarding
short form videos highlighting logo transformation